Question 2.2

Yes, I think digital footprints can become a problem if not now but in the future. Mistakes aren’t as easy to erase as they used to be because so much of our lives are shared online. Most teens utilize some form of social media tool that enables them to effectively document their life. However, as we know life is full of mistakes. As the amount of information shared and consumed online continues to grow — this is something to pay attention to… as it can either really help, or really hurt your reputation, your personal brand and if you have one, your business. Every day, whether we want to or not, most of us contribute to a growing portrait of who we are online; a portrait that is probably more public than we assume. This portrait helps companies target content at specific markets and consumers, helps employers look into your background, and helps advertisers track your movements across multiple websites. Whatever you do online, you might be leaving digital footprints behind. So no matter what you do online it’s important that you know what kind of trail you’re leaving, and what the possible effects can be. For example, Fraud or legal issues can more easily be detected. Personalization (like suggested products or related advertising) serves to add value to our use of the Internet. Companies can more easily offer incentives based on interests and needs, sometimes resulting in cost savings

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